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Roles of Social Media in our society

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From the study it was observed that mass/ social media plays a significant role in shaping the social behaviour of children as a result of the deluge of programmes they are exposed to. However, the influence of these programmes is insidious. They cannot be hindered from consuming these programmes, nevertheless, the following recommendations should be taken into consideration in order to minimize its negative influence on the children social behaviour;

· Mass/ Social media programmes with high positive social values should be emphasized, while the negative social values should be de-emphasized. It has been noted that in most of the programmes that the children are exposed to, it is the negative values that are mostly portrayed, while the positive values are at the background. The cultural norms theorists' are of the view that through selective presentation and emphasis on certain themes in the media especially television, facebook, youtube and audience get the impression that such themes are clearly defined as part of the cultural norms of the society e.g. use of alcohol, cigarettes, spray of money, sex appeal, etc in some musical videos.

· The family is one social institution that also plays a vital role in shaping the social behaviour of children. Therefore, parents and guardians should devote adequate time to educate their children on what they watch on the social media. This is because most times they cannot effectively regulate or monitor what their children watch or view via social media. For instance, the need for proper and effective sex education from the family point of view will help the child avoid teenage pregnancy.

· Advice parents to talk to their children and adolescents about their online use and the specific issues that today's online kids face -Advice parents to work on their own participation gap in their homes by becoming better educated about the many technologies youngsters are using.

· Pediatricians and child educators are expected to increase their knowledge of digital technology so that they can have a more educated frame of reference for the tools their parents/clients and families are using.

· Families can be provided with information on challenging issues that kids face online and reputable online resources like tips on sexting, public education site, healthy children.org and social media.





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Roles of Social Media in our society

RECOMMENDATIONS

From the study it was observed that mass/ social media plays a significant role in shaping the social behaviour of children as a result of the deluge of programmes they are exposed to. However, the influence of these programmes is insidious. They cannot be hindered from consuming these programmes, nevertheless, the following recommendations should be taken into consideration in order to minimize its negative influence on the children social behaviour;

· Mass/ Social media programmes with high positive social values should be emphasized, while the negative social values should be de-emphasized. It has been noted that in most of the programmes that the children are exposed to, it is the negative values that are mostly portrayed, while the positive values are at the background. The cultural norms theorists' are of the view that through selective presentation and emphasis on certain themes in the media especially television, facebook, youtube and audience get the impression that such themes are clearly defined as part of the cultural norms of the society e.g. use of alcohol, cigarettes, spray of money, sex appeal, etc in some musical videos.

· The family is one social institution that also plays a vital role in shaping the social behaviour of children. Therefore, parents and guardians should devote adequate time to educate their children on what they watch on the social media. This is because most times they cannot effectively regulate or monitor what their children watch or view via social media. For instance, the need for proper and effective sex education from the family point of view will help the child avoid teenage pregnancy.

· Advice parents to talk to their children and adolescents about their online use and the specific issues that today's online kids face -Advice parents to work on their own participation gap in their homes by becoming better educated about the many technologies youngsters are using.

· Pediatricians and child educators are expected to increase their knowledge of digital technology so that they can have a more educated frame of reference for the tools their parents/clients and families are using.

· Families can be provided with information on challenging issues that kids face online and reputable online resources like tips on sexting, public education site, healthy children.org and social media.





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