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Google confirms online advertising growth in Nigeria

Google confirms online advertising growth in Nigeria

WEDNESDAY, 01 MAY 2013 00:00 BY ADEYEMI ADEPETUN COMPULIFE

Guardian Nigeria

SEARCH giant, Google Nigeria, has confirmed huge growth in online
businesses and advertisement in the country, stressing that more
opportunities still lie ahead.

According to Google, its new initiative – the Adwords is helping
advertisers save lots of money and efforts by targeting and reaching
their customers in a more scientific way.

The Head, Agency Business Development CEEMENA and Country Manager for
new Market in Central Eastern Europe, Mr. Goetz Trillhaas, who
disclosed this in Lagos, said the rate of Internet adoption in Nigeria
was growing very rapidly.

Trillhaas said Google's Adwords initiative is aimed at providing
agencies and their teams with a comprehensive strategy-focused
training on the latest tools and best practices of managing accounts.

Already, the International Telecommunications Union and the
worldinternetstat.com said there are over 48.3 million people online
in the Nigeria, representing 28.4 per cent of the population, all
sharing and communicating.

He said: "The Nigerian Communications Commission estimated that there
were 12.5 million active Internet subscriptions in Nigeria in January
2013, and this number is growing. The ITU projects that the number of
people online in Nigeria would have risen to 70 million by 2015."

Trillhaas said Adwords was helping advertisers to save a lot of money
and efforts by helping them to reach their customers in a more
scientific way.

According to him, as consumers become more price-conscious, they spend
more time online, researching purchases and finding good deals – even
if they go on to make their purchase in an actual store, everything
(search engines, social networks, blogs) plays a large role in driving
that purchase.

Trillhaas said: "Businesses that want to be online to reach these
consumers can market themselves in a way which is flexible, targeted,
and cost effective – which means they can get more value out of every
naira they spend.

"Advertisers are able to connect with potential customers at a time
when they are searching for information – which makes it far more
likely that this potential will turn into new sales. Instead of taking
a scatter-gun approach, search marketing enables advertisers to target
warm leads."

Speaking on the benefits of Adwords to Nigeria, Country Manager,
Google Nigeria, Juliet Ehimuan, said today, there are fragmentation of
media; more scientific approach; change in decision making process;
ability to reach customers at the right time; payments by results and
huge returns on investments.

Ehimuan said for certified partners, the benefits includes trainings
designed to equip employees to run Google advertising programmes
effectively and efficiently, stressing that it allows advertisers
looking for support to find and get contacted.

Source:http://www.ngrguardiannews.com/index.php?option=com_content&view=article&id=120388:google-confirms-online-advertising-growth-in-nigeria&catid=55:compulife&Itemid=391

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Google confirms online advertising growth in Nigeria

Google confirms online advertising growth in Nigeria

WEDNESDAY, 01 MAY 2013 00:00 BY ADEYEMI ADEPETUN COMPULIFE

Guardian Nigeria

SEARCH giant, Google Nigeria, has confirmed huge growth in online
businesses and advertisement in the country, stressing that more
opportunities still lie ahead.

According to Google, its new initiative – the Adwords is helping
advertisers save lots of money and efforts by targeting and reaching
their customers in a more scientific way.

The Head, Agency Business Development CEEMENA and Country Manager for
new Market in Central Eastern Europe, Mr. Goetz Trillhaas, who
disclosed this in Lagos, said the rate of Internet adoption in Nigeria
was growing very rapidly.

Trillhaas said Google's Adwords initiative is aimed at providing
agencies and their teams with a comprehensive strategy-focused
training on the latest tools and best practices of managing accounts.

Already, the International Telecommunications Union and the
worldinternetstat.com said there are over 48.3 million people online
in the Nigeria, representing 28.4 per cent of the population, all
sharing and communicating.

He said: "The Nigerian Communications Commission estimated that there
were 12.5 million active Internet subscriptions in Nigeria in January
2013, and this number is growing. The ITU projects that the number of
people online in Nigeria would have risen to 70 million by 2015."

Trillhaas said Adwords was helping advertisers to save a lot of money
and efforts by helping them to reach their customers in a more
scientific way.

According to him, as consumers become more price-conscious, they spend
more time online, researching purchases and finding good deals – even
if they go on to make their purchase in an actual store, everything
(search engines, social networks, blogs) plays a large role in driving
that purchase.

Trillhaas said: "Businesses that want to be online to reach these
consumers can market themselves in a way which is flexible, targeted,
and cost effective – which means they can get more value out of every
naira they spend.

"Advertisers are able to connect with potential customers at a time
when they are searching for information – which makes it far more
likely that this potential will turn into new sales. Instead of taking
a scatter-gun approach, search marketing enables advertisers to target
warm leads."

Speaking on the benefits of Adwords to Nigeria, Country Manager,
Google Nigeria, Juliet Ehimuan, said today, there are fragmentation of
media; more scientific approach; change in decision making process;
ability to reach customers at the right time; payments by results and
huge returns on investments.

Ehimuan said for certified partners, the benefits includes trainings
designed to equip employees to run Google advertising programmes
effectively and efficiently, stressing that it allows advertisers
looking for support to find and get contacted.

Source:http://www.ngrguardiannews.com/index.php?option=com_content&view=article&id=120388:google-confirms-online-advertising-growth-in-nigeria&catid=55:compulife&Itemid=391
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